According to a survey on the global popularity of South Korean cultural content in 2022, South Korean beauty products were most popular among Malaysian respondents. Nearly 62 percent of respondents in other countries such as the United Arab Emirates and Vietnam also stated that K-beauty is very popular in their countries.
Popularity of South Korean beauty products (K-beauty) worldwide in 2022, by country or territory
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This survey was conducted in the following 26 countries and territories: China, Japan, Taiwan, Thailand, Indonesia, Malaysia, India, Australia, Vietnam, United States, Brazil, Argentina, France, United Kingdom, Russia, Turkey, UAE, Kazakhstan, Mexico, Germany, Canada, Italy, Spain, Saudi Arabia, Egypt, and South Africa.
Original question: "How popular do you think Korean culture is in your country at the moment?" Answers were ranked from 1 to 5 with 1 stating "There are a few enthusiasts" and 5 stating "Very popular with the general public".
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Korean Foundation for International Cultural Exchange. (March 10, 2023). Popularity of South Korean beauty products (K-beauty) worldwide in 2022, by country or territory [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1171274/south-korea-k-beauty-global-popularity-by-country/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean beauty products (K-beauty) worldwide in 2022, by country or territory." Chart. March 10, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1171274/south-korea-k-beauty-global-popularity-by-country/
Korean Foundation for International Cultural Exchange. (2023). Popularity of South Korean beauty products (K-beauty) worldwide in 2022, by country or territory. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1171274/south-korea-k-beauty-global-popularity-by-country/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean Beauty Products (K-beauty) Worldwide in 2022, by Country or Territory." Statista, Statista Inc., 10 Mar 2023, https://www.statista.com/statistics/1171274/south-korea-k-beauty-global-popularity-by-country/
Korean Foundation for International Cultural Exchange, Popularity of South Korean beauty products (K-beauty) worldwide in 2022, by country or territory Statista, https://www.statista.com/statistics/1171274/south-korea-k-beauty-global-popularity-by-country/ (last visited July 22, 2024)
Popularity of South Korean beauty products (K-beauty) worldwide in 2022, by country or territory [Graph], Korean Foundation for International Cultural Exchange, March 10, 2023. [Online]. Available: https://www.statista.com/statistics/1171274/south-korea-k-beauty-global-popularity-by-country/